In USA, luxury goods industry has different this time. Forget those luxury handbag and private custom yachts, that for the new rich class, is too generaland lack of creativity.
A report on the 2006 annual global wealth report, after global wealth growth rate There was no parallel in history. several years later, now there are around8700000 Goyard Tote millionaires. These rich people have about $33.3 of assets, more than 10 years ago, 16.6 trillion doubled. But what they need, is more the one and only.
The new choice of personality and private
Former Regal popular custom clothes, now tycoons is fascinated by thenovelty – a customized autobiography. Perhaps, for them, the best things in life is no longer a flashy luxury, but the secret of meaningful experience.
In the Myspecialbo ok.com website, a book pricing so from thousands ofdollars to $one hundred thousand. A few years ago some wealthy Argentinestarted this website, it is written, for any one can bear the price people design and published an autobiography. Dazzling pages full of beautiful pictures,personal letters and other personal memorial. The art of formatted contentsoutline one full of wealth and privilege to live. Reminiscences of the text of a book will highlight master some are rich and powerful friends quotes and my.
Milton Lhasa New York is the study make a ”Luxury Association” responsible person, he still remember the tears like a famous billionaire from his wife for this he customized special birthday present. ”This is the story of a love you of person about the story of your life,” Milton said, ”you can think of a morepersonal thing? This is the real luxury.”
Large companies also have to compromise
Although the luxury goods industry has maintained an annual growth of around 8% in the past few years, but a new generation of wealthy people for manymajor suit has been bored. At the same time, a new generation of wealthy people have more money than their fathers to luxury consumption, and are eagerly looking forward to the new form of goods and services.
This makes the businessmen began to reconsider their entire businesssystem. Until recently, the luxury goods began to be strictly in accordance with the commodity classification (fashion brand clothes, wine producers, wine and so on), and most of these brands from a family of second third generation ofprivate business. Only a handful of large-scale comprehensive Goyard Online Shop vendors (LVMHgroup, Paris spring group) have their own formula: mass (LV bag) and highlevels (BottegaVeneta.) are mixed together, can not only cultivate theconsumer groups and can be maintained in the other home brand value.
Gates is the new model
Shift in the luxury trade are fundamentally. Because the customer base it is changing, rich people gradually distributed to all over the world new corner.
Most important, consumers of luxury goods are now seeking a psychological”luxury”, including the surprise, humor and moved. They no longer want to have another double Zhou Yangjie (Jimm yChoo, was a British Princess Diana’s designer) design shoes, or a personalized Bentley car. Replace sb. is a Paris jeweler JAR date, or a rock guest performances, Nobel winners partyinvitation card. To make a long story short, rich connotation, feelings andexchange – such as witness a for the establishment of schools in remote areas and charity party. This is not just to keep pace with the same class of their own people, but to synchronize with the ”Gates”.
In a group of young entrepreneurs and financiers, has experienced a sustained increase in charitable loosen one’s purse strings generously trend,they generally through their own under the name of the fund to support charities. Goyard Bag Some recent successful luxury publication, such as America expressred card, Bono (rock star) green clothing, also with more noble causetogether.
Elixir’s Zal predicted: “luxury goods future is endowed the deep meaning oftrue”.